Search Engine Optimization(SEO)

Search Engine Optimization (SEO) is the process of getting traffic on the search engines from the “organic” listings (also known as free, natural, and editorial).

The major search engines (currently Google and Bing) include organic listings, for which web pages, and other content such as videos or social media pages, are shown and ranked based on what the search engine’s ranking criteria define as most relevant to a user’s search query. Payment isn’t involved, as it is with paid search ads.

There are a variety of factors that will affect a website’s ranking over time, and proven strategies of which we employ that will help your site achieve a prominent SEO ranking.

SIMPLE SEO BASICS: CREATING THE BASE FOR A HIGH PAGE RANKING

The competitive environment in the world of web search rankings has got many website owners to pull their hair in despair as what constitutes a good SEO strategy. Meanwhile, those who have figured out the stuff inside keep climbing the website ranking ladder.

In 2013, when Google came down heavy on websites that depended on cross-posting their links rather than generating an organic interest, shook the SEO world. However, it is only fair that one should promote his website while playing along with the rules.

Since SEO is not a level playing field for all, with big corporations being given priority in all search engine algorithms due to their financial muscle, you need to take the smart route.

Here is where Precious Infoway can help your website improve its search engine rankings significantly and help you gain more clients. Crafting an SEO strategy is a combination of various factors that depends upon what is website is about and what is your target region.

A capable SEO company India will usually study these two factors about your website and set the strategy accordingly. Precious Infoway has been involved in several successful SEO campaigns for a number of clients for years.

Following are some of the very basic rules you need to follow in order to get your SEO strategy correct:

- Content Quality: All the content that you generate for your clients should be of high quality. Avoid bluffing and beating around the bush. High-quality content writers will get straight to the point and deliver only what people need to know about your website. Therefore a good content is a combination of communicating exact information and a good writing flair.

- Optimal Keyword Density: Keyword density is all about imbibing the target keyword for your website. There has to be a good balance in using a keyword in your content. Therefore, you need to maintain the optimality required to help your website rise up in its rankings while keeping it low enough so that Google doesn’t target you. The general density is around 1-3%.
- Originality Of Content: Plagiarism is a big no in SEO. We abhor copying content or rephrasing content from other sources. Also, we ensure that the same content is not regurgitated over and over again.

- Grammatically Correct Content: Grammatical errors reduce your credibility. Therefore grammar check after every article is a standard procedure here. Even the slightest of the errors are considered dangerous and eliminated on the spot.